A HERITAGE OF HEROES

For 75 years the Jeep® brand has been indelibly linked to freedom, adventure, authenticity and passion. The brand’s unwavering commitment to strength and meaningful engineering has helped forge an extraordinary, uncommon bond between the vehicles and their owners.

Our core values are embodied in every Jeep vehicle’s DNA. Jeep vehicle owners have long known that Go Anywhere. Do Anything.® is a way of life, not just a slogan. The Jeep badge stands for more than a brand. In truth, it’s a badge of honor.

Explore our legendary lineup, then create your own timeless story.

1940 - 1950


Born in the heat of battle, the Go-Anywhere, Do-Anything® Jeep® 4x4 emerged a hero to thousands of Allied soldiers around the world. The equally heroic civilian Jeep vehicles of the 1940s firmly established the Jeep brand as the undisputed leader in 4x4 technology.

1940 Willys Quad prototype

1940 Willys Quad prototype

1950 - 1960


The 1950s saw the rise of the recreation vehicle, as well as engineering superiority. Grass-roots enthusiasts helped launch Jeep® Jamborees and took the original freedom machine to new heights in sales thanks to seven unique models.

1960 - 1970


The all-new Jeep® Wagoneer represented unparalleled refinement and innovation. Prestige and individuality ruled the day. The Jeep brand line-up grew to include 14 models — for work, play, recreation and luxuriously capable transportation.

1970 - 1980


The Jeep® brand's 4x4 leadership continues in the 70's with the introduction of the first full-time 4x4 system. The sporty 2-door full-size Cherokee (SJ) sweeps the 4x4 of the Year awards. Six models help elevate sales to all-time highs.

1980 - 1990


The all-new Jeep® Cherokee (XJ) introduced helped revolutionize the 4x4 market. The mighty XJ introduced many industry firsts, including: the first compact 4-door SUV, first UniFrame construction, and first full-time 4x4 system with shift-on-the-fly capability.

1990 – 2000


The all-new 1993 Jeep® Grand Cherokee (ZJ) set a new industry benchmark thanks to its unique balance of on- and off-road capability. The super-capable Wrangler (TJ) with its new coil suspension was introduced in 1997. In 1999 the new Grand Cherokee (WJ) was marketed as the most capable SUV ever. Sales soared to 629K units for the decade.

2000 - 2010


The radical 2003 Jeep® Wrangler Rubicon was the most capable vehicle ever produced by the Jeep brand. A new four-door Wrangler variant was launched and took the industry by storm. Wrangler Unlimited opened up the world of capability to people who needed the room and utility of four doors. In 2006, Compass and Patriot were the first Jeep® vehicles to reach into the small cross-utility segment.

2010 - Today


An All-New redesigned 2011 Grand Cherokee was launched to rave reviews and refreshed in 2013 with many new styling cues and a new 3.0L EcoDiesel engine. The All-New 2014 Cherokee replaced the Liberty, promising to redefine the midsize segment. And in 2015, the Jeep® brand entered the small SUV market with the Renegade, once again bringing capability and Jeep® brand style to a whole new market.

The Jeep® brand resonates with consumers around the world as global sales increase to highest point in over 75-year history with 1.41 million units sold worldwide for 2016. Strategic launches of the all-new Grand Cherokee, Renegade and Compass vehicles.