Baby Product brand, R for Rabbit in Association with Jeep India Collaborates to promote its Social Campaign on Child Safety

~ Video includes social media sensation and dancing star from Mumbai Police Havaldar Amol Kamble ~

India| 28th June 2023: R for Rabbit, one of India’s leading baby product brand, announces its association with Jeep India launching its Social campaign #ChildSafetyMatters to address child safety during road travel. To amplify the campaign for wider reach, the video features social media sensation and dancing star from Mumbai Police Havaldar Amol Kamble. The video aims at educating parents and guardians about the importance of road safety for children and the necessity of using seat belts or car seat while travelling.

R for Rabbit and Jeep India unveiled the campaign on their YouTube channel and their social media platforms. The 60 second video showcases how new-age parents are abiding by traffic laws and are conscious about road safety for themselves and their kids. Amol Kamble plays the role of a traffic police Havaldar who salutes the parents on behalf Police department with his various dance move gesture and conveys the message, that according to the Indian Motor Vehicle Act 2019, it is necessary to drive safe for yourself and your kids. Click here to watch the video.

"Child safety is a matter that cannot be overlooked, especially regarding road safety. We as a brand are committed to offer products for children which are safe to use and therefore, it also becomes our responsibility to educate our audience regarding the road safety of their children. To represent the concern amongst our users, we developed our campaign #ChildSafetyMatters, emphasizing child safety while driving and how kids' car seats play a crucial factor. Boosting the thought behind the campaign, we are happy to get support from one of the leading automobile company Jeep India who bestows its belief in the same initiative. With this association, we hope to reach a wider audience of both parents and car lovers. Further, having an Instagram sensation like Amol Kamble was the cherry on top. With this campaign, we expect to widen our voice with our relevant audience," said Mr Kunal Popat, Founder of R for Rabbit.

Commenting on the association, Mr.Aditya Jairaj, Deputy Managing Director, Stellantis Indiaand Head of Jeep India Operations said, “Our association with R for Rabbit is based on a shared commitment to safety, especially the welfare of our youngest passengers. At Jeep, we understand the importance of safety for all occupants in the vehicle and have been the leader in implementing safety standards including ISO fix child safety seats to ensure your family enjoys adventures with safety on every trip.”

Appreciating this initiative, Havaldar Amol Kamble, Mumbai Police said, "I am very proud to be associated with such a powerful social message. What I also like is the positive interaction shown between police and citizens. More such work should be done. Congratulations to team R for Rabbit and Jeep India".

R for Rabbit in support with Jeep India and Havaldar Amol Kamble urge parents, guardians, and all users to prioritize child safety and ensure appropriate safety measures while driving. Hence, the campaign emphasizes that every child deserves a safe journey, and our collective responsibility is to make it possible.

The campaign launched today across social media platforms; you can check out the video below:

YouTube -


About R for Rabbit

R for Rabbit, Founded by Parents, India’s Leading Baby Products Brand is a team of experienced professionals dedicated to making the parenting experience wonderfully simpler and amazingly easier. The brand provides a diverse range of baby products that are developed by putting in special focus and understanding to the needs of both, the parents and the child. R for Rabbit works with the goal of providing quality, safe and comfortable baby products for their baby’s healthy development. Since 2014, R for Rabbit has grown its business across platforms, and in the coming years the company expects to expand in various new baby product categories. The company has crossed an Annual Run Rate of around INR 100 crores in the current financial year through Omni channel presence. The company backed funding of INR 40 crores from Private Equity Firm Xponentia Capital Partners and recently a pre series -B round funding from Negen Capital.

Jeep® Brand:

Built on 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship, and versatility for people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to undertake any journey with confidence.

In India, the Jeep vehicle line-up consists of the Wrangler, Compass, Meridian, and Grand Cherokee. India is the first country for Jeep outside of North America to make four models locally and for exports to other right-hand drive markets around the world Jeep is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.

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