Jeep® And Citroën Open Multi-Brand Dealership With New Partner 'Bhalotia Group' In Jamshedpur OR Jeep® And Citroën Offer Their Combined Formidable Portfolio With A New Multi-Brand Dealership In Jamshedpur

  • Jeep® and Citroën strengthens its presence in Jamshedpur with its new multi-brand 3S facility
  • The phygital dealership is spread across an impressive 6000 sq. ft.
  • The dealership showroom will offer the full range of Jeep® and Citroën brands in India with 4 car display bays dedicated to each brand
  • Jeep® India has a strong network of over 73 touch points while Citroën has 51 La Maison Citroën Phygital showrooms, PAN India

Jamshedpur, 8th November 2023: Jeep® and Citroën strengthen their presence in the Eastern region, with the inauguration of "Bhalotia Jamshedpur" dealership in Jamshedpur. The multi-brand dealership will offer under one roof, the combined robust portfolio of Jeep® and Citroën products. The diverse range of iconic products will cater to the growing demand across segments, including both ICE & EV offerings. As an important industrial and economic hub for the country, the opening of the multi-brand dealership reflects the growth potential of the market and strong preference for both the American brands.

 Located strategically in Jamshedpur, the 3S facility is spread across an impressive 6000 sq. ft. The facility will offer the entire range of O4 Jeep® nameplates – Grand Cherokee, Wrangler, Meridian, and Compass along with the attractive Citroën portfolio – C3 Aircross SUV, e-C3, C5 Aircross SUV, and C3. It also boasts of a dedicated workshop covering 20000 sq. ft. operating with a highly trained service workforce, offering customers a world-class service experience backed by workshop Infra, availability of Spare Parts, and use of modern diagnostic and repair tools.

 Further, to enhance customers' showroom journey the brands offer a comprehensive digital ecosystem seamlessly offering digital experiences with features like the ATAWADAC (“Anytime, Anywhere, Any Device, Any Content”) reception bar, and high-definition 3D configurator.

 Welcoming the new dealer partner, Aditya Jairaj, Head of Jeep® India Operations and Deputy Managing Director, Stellantis India, stated, “Jharkhand is amongst the leading states in terms of economic growth and therefore an attractive market for us. Based on our earlier success of opening a multi-brand dealership, this is a strategic step to capitalize on the growing demand and Passenger Vehicle segment in the region. Keeping the customer at the center of everything we do, the new facility will be equipped with the best of Jeep® and Citroën offerings across products and after-sales services, warranting an unmatched customer experience.

 “Customers will be offered premium vehicles and budget choices under the same roof, offering them flexibility in both prices and segment choices. This will thereby also help us target a wider range of customer base. We remain highly bullish on the potential of Jharkhand to be a significant market for us and are confident of strengthening our footprint with the best of products and services for our discerning customers. The continued expansion demonstrates Jeep® and Citroën India’s firm commitment to the Indian market and reiterates the growing demand for our products.” Aditya further added.

Commenting on the inauguration, Ajay Bhalotia, Dealer Principal, Bhalotia Group said, “We are extremely thrilled and proud to partner with two iconic brands – Jeep® and Citroën. Our collaboration marks a significant milestone, as we bring the complete range of products of both Jeep and Citroën in Jamshedpur. We are confident that the diverse portfolio will provide a formidable choice across segments, for the customers in the region. Our foremost goal is to ensure a seamless customer experience, and we eagerly anticipate a long and prosperous alliance with both brands."

 Jeep® and Citroën are global leaders in the automotive industry, known for their commitment to quality, innovation, and customer satisfaction. The new showroom in Jamshedpur will bring together the two iconic brands under one roof, ensuring that the residents of Jamshedpur and the surrounding areas have access to a world-class automotive experience.

The Bhalotia Group is a strong player in the automotive retail sector within the Jamshedpur region, where they have established exclusive partnerships with renowned automotive brands. Additionally, the group has diversified into the manufacturing sector, specializing in the production of high-quality automotive components. They have also received recognition for their exceptional product quality, including the remarkable achievement of delivering 1,000 army truck load bodies to the defense sector through Tata Motors within a record time during the Kargil conflict.

About Jeep® Brand:

Built on more than 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship, and versatility for people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep® Wave, a premium owner loyalty and customer care program that is available to the entire Jeep® line-up, is filled with benefits and exclusive perks to deliver Jeep® owners the utmost care and dedicated 24/7 support.

 In India, the Jeep® vehicle line-up consists of the Wrangler, Compass, Meridian, and Grand Cherokee. India is the first country for the Jeep brand outside of North America to make 4 models locally and for exports to other right-hand drive markets around the world. The Jeep® brand is part of the portfolio offered by leading global automaker and mobility provider Stellantis.

About Citroën:

Since 1919, Citroën has been creating automobiles, technologies, and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs, and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.

For further information on Jeep®, contact:

Sabyasachi Ghosh | Head of PR and Communications, Jeep® India

9677143453 |

Soumi Dutta | Senior Vice President, FleishmanHillard

9819545378 |

Tanya Mitra | Account Director, FleishmanHillard

9971272212 |

For further information on Citroën contact:

Khushboo Gupta | Head Corporate Communication & Public Relations – Stellantis & Citroën India

+91 98180 04917 |

 Monika Seth | Account Director, FleishmanHillard

+91 98736 50963 |