Jeep® brand announces sale of 50,00,000th JEEP WRANGLER
- Five millionth version of world’s most off-road capable and iconic SUV is sold to a customer in New Jersey.
- Landmark achievement coincides with the introduction of the all-new fifth generation 2024 Jeep
- The first Jeep Wrangler was introduced in 1986 as a 1987 model, replacing the Jeep CJ and continuing the legacy established by the original 1941 Willys
- Each generation of iconic 4x4 is backed by a storied history, with an unmatched combination of off-road capability and authentic Jeep
- New 2024 Wrangler delivers legendary off-road capability, authentic Jeep design, open-air freedom, advanced powertrains, superior on- and off-road dynamics and host of innovative safety and advanced technology features.
August 30, 2023, Auburn Hills, Mich.: The Jeep® brand today announced the sale of the five millionth Jeep Wrangler, a 2023 Jeep Wrangler Rubicon 4xe 20th anniversary Edition in Earl exterior paint, which was bought by a customer in Camden, New Jersey. This milestone achievement for the brand coincides with the introduction of the new 2024 Jeep Wrangler, which will be sold in markets around the world.
The Jeep Wrangler is the icon of the brand and one of the most recognizable nameplates in the industry and has been since its unveiling at the 1986 Chicago Auto Show as a 1987 model, replacing the Jeep CJ and continuing the legacy established by the original 1941 Willys MB.
“With five million Wranglers sold, the Jeep brand continues to grow fueled by the unwavering passion of the Jeep global community,” said Jim Morrison, senior vice president and head of Jeep brand North America. “With legendary 4x4 capability, open-air-freedom and a timeless design, the Wrangler embodies the spirit and the soul of the Jeep brand.”
“Over 80 percent of the five million Wranglers sold since 1986 are still on the road, having fun out there and showcasing the amazing staying power of the vehicle. Our new 2024 Wrangler raises the bar once again as the most capable Wrangler yet, with more technology, safety features and refinement,” he added.
FIVE GENERATIONS OF A GLOBAL ICON
The very first Jeep Wrangler, with the model code YJ, entered into production line 37 years ago at the
American Motors Corporation factory. The YJ went on to sell 630,000 units between 1987 and 1995.
It was followed by the TJ in 1996, the JK in 2006 and the JL in 2017, each new generation building on a legendary history through an unmatched combination of off-road capability and authentic Jeep design.
Since the Wrangler YJ’s introduction as a single two-door model with two engine options – a 2.5-liter four cylinder and a 4.2-liter inline six cylinder – each subsequent iteration of Wrangler has been designed to be even more refined and comfortable for daily use, while providing customers with the world’s most off-road capable and most iconic SUV.
Today, the all-new 2024 Jeep Wrangler offers more capability, more advanced technology features and more refinement than ever before, with the global lineup that includes. In India, the wrangler is available in the Unlimited and Rubicon variants.
Jeep® Brand:
Built on 80 years of legendary heritage, Jeep® is the authentic SUV with capability, craftsmanship, and versatility for people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep® Wave, a premium owner loyalty and customer care program that is available to the entire Jeep® line-up, is filled with benefits and exclusive perks to deliver Jeep® owners the utmost care and dedicated 24/7 support.
In India, the Jeep® vehicle line-up consists of the Wrangler, Compass, Meridian, and Grand Cherokee. India is the first country for Jeep® outside of North America to make 4 models locally and for exports to other right-hand drive markets around the world Jeep® is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Jeep, please visit https://www.jeep.com/
About Stellantis
Stellantis (NYSE / MTA / Euronext Paris: STLA) is one of the world's leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com
For more information, please contact:
Jeep:
Sabyasachi Ghosh |M: 9677143453 | E- sabyasachi.ghosh@stellantis.com
FleishmanHillard
Soumi Dutta | M- +91 98195 45378 | E- Soumi.dutta@fleishman.com
Tanya Mitra | M-+91 9971272212 | E- tanya.mitra@fleishman.com