Jeep® Strengthens its Network in South with New Dealer Partner in Coimbatore

  • Jeep® India inaugurated its new dealership, 'SGA JEEP,' in the city of Coimbatore
  • To serve Tripura, Nilgiris, Erode, in addition to the Coimbatore region.
  • With a 04 car display bay the 'SGA JEEP,' dealership showroom will offer the full range of Jeep Brand in India
  • Jeep® India is now present in 64 cities across India with a strong network of over 72 touch points

 Pune, 3rd November 2023: Jeep® India strengthens its footprint in South with 'SGA JEEP’, in Coimbatore. The new dealership will operate and offer 3S facility servicing Tripura, Nilgiris, Erode, in addition to the Coimbatore region. The new dealership in Coimbatore, reflects the increasing demand for Jeep products in the state and a continued preference for the American Brand. 

The new facility is centrally located and spread across 2100 Sq. Ft. The facility showcases the entire range of o4 nameplates – Grand Cherokee, Wrangler, Meridian, and Compass. A 12 bay dedicated workshop covering 25,000sq. ft.. operating with highly trained service workforce, will offer customers a world class service experience backed by workshop Infra, availability of Spare Parts, and use of modern diagnostic and repair tools. 

Welcoming the new dealer partner, Aditya Jairaj, Head of Jeep India Operations and Deputy Managing Director, Stellantis India, stated, "Tamil Nadu is an economic powerhouse and an important market for Jeep® India. Our partnership with SGA in the strategic market of Coimbatore is a testimony for the growing demand for Jeep Brand in the region. It is further aligned with the aim to strengthen our service footprint PAN India by increasing our network to 80 dealerships by the end of 2023. The continued expansion demonstrates Jeep® India’s firm commitment to the Indian market and the Jeep® community.

 He added, “We are thrilled to be partnering with the SGA group as we foray into a new market and are confident that our partnership will ensure a world-class customer experience to the Jeep enthusiasts in the region.” 

Commenting on the inauguration, Arputharaj S, Managing Director SGA Group said, "We extremely proud and excited to partner with Jeep® India and bring their iconic products to the market of Coimbatore. We are confident that offering the entire range of the Jeep products will ensure accessibility to the Jeep enthusiasts and provide a formidable choice to cater to the growing SUV market in the city.  We are deeply committed to ensuring the unparalleled and seamless customer experience and look forward to a long and fruitful association.” 

SGA Group, a strong player in Automotive Retail in South India and are exclusive partnerships with leading automotive brands since 2009. The SGA Group also operated in the construction industry and has expanded its business over the last 3 decades in Coimbatore District. 

About Jeep Brand: 

Built on more than 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship, and versatility for people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep® Wave, a premium owner loyalty and customer care program that is available to the entire Jeep® line-up, is filled with benefits and exclusive perks to deliver Jeep® owners the utmost care and dedicated 24/7 support. 

In India, the Jeep vehicle line-up consists of the Wrangler, Compass, Meridian, and Grand Cherokee. India is the first country for the Jeep brand outside of North America to make 4 models locally and for exports to other right-hand drive markets around the world. The Jeep brand is part of the portfolio offered by leading global automaker and mobility provider Stellantis.